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Why Many Gamers in the UK, US & Japan Still Prefer Single‑Player Games
In a gaming world dominated by multiplayer titles and live-service experiences, single-player games remain surprisingly popular. A recent survey covering players in the UK, US, and Japan shows that many still prefer solo gaming. This article dives into the survey results, generational trends, and why story-driven, single-player games continue to thrive.
Survey Insights – Who Prefers Single-Player Games?
The survey by Ampere Analysis, which polled over 34,000 gamers across 22 markets, found:
- 65% of US players prefer single-player games
- 63% of Japanese players prefer solo gaming
- 58% of UK gamers favor single-player experiences
Older players (ages 55–64) showed the strongest preference, while younger gamers (16–24) leaned slightly more toward multiplayer. This shows a clear generational divide in gaming preferences.
Why Players Still Prefer Single-Player Games
Narrative & Immersion
Solo games allow players to enjoy rich storylines and immersive worlds without interruption. Narrative-driven experiences remain a top reason for choosing single-player games.
Flexibility & Time
Players with busy schedules appreciate the ability to play at their own pace, unlike multiplayer games that require coordination with others.
Avoiding Toxicity
Competitive multiplayer titles often involve stressful interactions. Solo gaming offers a safer, relaxing environment.
Multiplayer vs Single-Player – What Developers Should Know
- Single-player titles still attract a dedicated audience willing to pay for premium experiences.
- Hybrid games (single-player campaigns + optional multiplayer) may appeal to both demographics.
- Developers targeting older gamers can focus on narrative and offline experiences, while younger audiences may prefer competitive multiplayer modes.
Opportunities in Solo Gaming
- Indie developers can thrive with smaller, story-rich titles.
- AAA studios can leverage single-player campaigns to complement live-service multiplayer games.
- Marketing strategies should highlight immersion, story, and engagement, appealing to audiences that still prefer single-player games.
Final Thoughts
Despite the multiplayer boom, single-player games continue to command attention in key markets. Players value story, flexibility, and low-pressure environments. For game developers and publishers, ignoring the solo gaming market could mean missing a large, loyal, and growing audience.
FAQs
A: Gamers enjoy single-player games for their immersive stories, flexible playtime, and stress-free experience without online competition.
A: According to the survey, the US, Japan, and the UK have the highest number of players who prefer single-player games.
A: Yes, older age groups show a stronger preference for single-player games compared to younger gamers.
A: Absolutely. There is a large audience that values story-driven, offline, and immersive solo gaming experiences.
A: While multiplayer games are popular, many players still favor single-player games for narrative depth and personal pace.
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